Archive for Julian

What I Learned In Marketing

After spending seven semesters on campus as a full-time student I have been exposed to many things.  From geology to statistics several theories, names and facts have been thrown at me to the point I often tell my peers “If someone were to be able to retain over a third of what they have been exposed to in life they would come out knowing 300% more than other graduates.”  While this may be true for me and the majority of students on campus I still think education is still valuable for the few facts and theories one can come away with from taking a course.  This semester I took Marketing 221.  Like many of my courses before I was exposed to a wide array of material.  From the material three topics covered stick out as theories I can use and reuse throughout my life to help me strive for success.

The first is the Five Pillars of Marketing.  The Five Pillars of Marketing are used from forming an idea to implementing an idea. Throughout the semester the Five Pillars of Marketing was brought up to the point many in class could argue it was over emphasized.  However, I believe they were under emphasized if anything.  The Five Pillars of Marketing are important to and practiced by anyone wishing to form and implement an idea.  In fact before attending the class I was practicing the Five Pillars of Marketing without knowing it, blindly.  However after attending the class and being enlightened on the Five Pillars I could see them clearly and have already used them to formulate a few ideas. Being aware of the pillars and the five individual steps I have been able to speed of my process of creating and implementing ideas, and focus on the individual pillars i.e. steps instead of looking at the idea as an ambiguous mess.  I will be successful at retaining and practicing the Five Pillars because they have been stressed to me to the point I can see them in every practice and I have practiced them a few times unlike other ideas and processes I have learned in class.

The second is the acronym S.U.C.C.E.S.  Over the course we used the book Made to Stick by the Heath brothers.  The main focus on book was on how to go about making an idea sticky.  To tackle the individual components of making an idea sticky the authors used the acronym S.U.C.C.E.S.   This acronym stands for Simple Unexpected Concrete Creditable Emotional Stories.  If you are to look at any stick idea from proverbs to urban legends you find many of these characteristics.  Made to Stick goes through several examples demonstrating how to analyze if an idea is sticky, and through the process of reading the book you learn how to pick apart ideas and judge their stickiness by the acronym.  Personally after reading the book I began to look and judge ads and lectures on the acronym.  Every time I am lectured I focus on going through the acronym and deciphering the central method by going through the components of the presentation.  Additionally I have already implemented using the acronym by making sure all of my presentations and persuasive papers I have written this semester have the elements of the acronym.

In relation to the book, the renowned leadership expert, Cornel Kolditz was invited to speak to our class on August 30th, 2011.  One of the things he discussed with us was commander’s intent.  Commander’s Intent is a mil

Over the course of this semester I was exposed to several key concepts and ideas in all of my classes, including Marketing 221.  Although it would be ideal to remember every concept taught to me I know it is inevitable I will not be able to remember everything taught to me.  While there were several useful things taught to me in Marketing 221 I believe the Five Pillars of Marketing, S.U.C.C.E.S. and Commander’s Intent have and will continue to be a part of my daily thinking as a future entrepreneur and businessman.  When using all three concepts I am know able to clearly form and implement an idea, define and analyze the stickiness of an idea and communicate my intentions of my idea with ease.



Leave a comment »

My First Hospice Experience

Recently in between semesters at college, I decided to take up volunteering at a local Hospice.  My thoughts were “If I could not secure a job between semesters I could at least try to better myself by volunteering for my community. Maybe I could pick up experiences that would make me grow as a person and grow my resume.”

Going into the experience I was virtually clueless of what to expect; I was 21, young and still ambitious talking to poor souls on their death beds that had probably been drained of any ambitions and aspirations years ago.  Yet I was determined to learn something valuable from my experience.

Pulling up into a low income nursing home, I gazed up at the imposing structure before me; I questioned myself “Is this the finally fate of those individuals who were not so good and didn’t die young?”  Getting out of my car I grabbed my briefcase as every good business student should and checked my contents.  “Book, pens, planner. . . .alright.”  And so I headed into the three-story building that looked less like a home and more like a prison minus the hoards of sailor cursing inmates and guards.

Inside I found the place to be considerably livelier, there was background music in the lobby you would expect in an elevator setting playing tunes reminiscent of the days of Sinatra and fake flowers galore.  I checked into the main office where a lady not much older than myself greeted me.  She had an amble suttle body—not too skinny but not too fat, soft brown glowing hair and a face that radiated natural beauty.  Upon seeing her appearance I immediately wished that I would have wore better clothes to make me too look more professional and some cologne.

Trying not to embarrass myself I quickly explained the business I had at her prison where I wished she would lock me away and bath me for a change.  She lead me to my patients room and left me at the door.  I knocked and quietly asked “Mr. #$#$#, my name is Julian I am a volunteer from ____________ I was wondering if it would be okay if I might have a few moments of your time?”

I was met with silence. . . . .and I an inexperienced hospice volunteer began fearing the worse.  The patient I had come to visit had passed.  But before I could start saying my prayers for the old soul I was greeted with a gruff weak voice “Yes, come in.”

Feeling relived I smiled happier than ever I would have a chance to talk to this man and perhaps even make his life better in some way.  After all I did not necessarily volunteer purely out of my own self-interest I whole-heartedly wanted to be useful and help others in their ultimate time of need.  So I entered the room and took a seat beside the man.

“So what do you want to know.”  The old man gazed at me seriously.

“Well sir I am here to visit you, what are some of your interests?”

The man dogged my question and asked one of his own.

“How old are you?”


“21, where do you go to school?”

“I go to Central Michigan University”

“How old are you?”


The conversation continued about 10-15 minutes with periods of silence before the old man kindly told me he was all talked out and we bid each other farewell.  Although our period was brief I took away a lot of important insights.  I personally recommend anyone looking to learn take up volunteering; each experience is different but the payoff is always the same: you never leave unchanged.

Leave a comment »

Hard Work is Good For the Soul

Over the course of my life I have come to value a few things–hard work is one of them.  Wether it is gathering wood for a fire to a task at work hard work can make all the difference.  Now I know what you are thinking, any work is hard that’s why it is work, duh? WRONG.  Hard work is separated from work by one crucial detail–hard work challenges you.

Throughout life I have heard people repeat the phrase “Work is good for the soul.”  Personally I think this age-old quote needs a revision to make it truly stand the test of time.  My revision is simple its only f-o-u-r easy letters that spell the opposite of six words to the later; hard.

Doing repetitive physical or mental task will not grow your soul, only knew experiences that challenge you be it physically or mentally (preferably both) will help you grow your soul and thus as a person.

Sarah Brown once said “The only thing that ever sat its way to success was a hen.”  In my opinion this is true, the only way to be successful is to get out in the world and do hard work.  Doing work may get you by to a life of mediocrity but hard work paves the way to a rich life.


Leave a comment »

Food For Thought

Over the course of a few weeks I have learned the importance of health.  Health is not something to be taken for granted; and as a 21 year old it is all but too easy for me to take health for granted for I in my prime.  However after reading works by John C. Maxwell I have personally decided to make Healthy choices a part of my lifestyle.  Although it is not easy I am proud to say I have found inner willpower to turn down delicious fattening meals e.g. pizza and pop for more healthy alternatives.  Before I found my inner will power I was notorious for eating fast food up to as much as 3-4 times a week or more.  Weeks would go by before I ate any vegetables and before I myself knew what was hitting me the scale was tipping close to a whopping 240 lbs! 

Well fast forward to present I have lost nearly 15 lbs all in a month’s time span!  People ask me how I am loosing weight i.e. what diet I am on all the time.  My response to them is the same response I will give to you…self-discipline.  Unlike popular diets like Aiken’s and South Beach the diet of self-discipline guarantees long-term results.  For as long as you are self disciplined in making healthy choices you will continue to see results. 

In this blog I hope to share with you my inner insights as a young male in hopes you the reader will learn to take away a piece of me and learn something new about yourself in the process.  I am an avid reader of great authors that have inspired me, now it is my turn to inspire you.

-Julian A. Lacey


Comments (1) »